Moha: Skincare

Renowned for their herbal medicines for over half a century, Charak Pharma wanted to enter the beauty space with a line of Ayurvedic skin and hair products. With my help, they landed on a brand name for the range - Moha: - and packaging copy that captured the brand's essence.

Moha: stands for enticing beauty and represents an exclusive natural beauty care range that is derived
from Charak Pharma's decades long experience in the field of developing high quality herbal products.

A potent beauty care range with the maximum concentration of carefully chosen herbal active ingredients that ensure proven efficacy and safety for the products, Moha: has been developed for all your important beauty needs.