Paul & Mike

In a market flooded with cheap quality milk chocolate, two Caribbean cocoa experts - Paul & Mike - brought something never seen before: fine quality farm to bar chocolate in a variety of exotic flavours. In collaboration with Studio Glyph I wrote packaging copy that brought alive the brand's promise and taught chocolate lovers exactly how Paul & Mike chocolate was different from their usual go-to.

We're Paul & Mike. And we'd love to show you how great
fine flavour chocolate can be.
Because we believe the purest chocolate doesn't have to be bitter.
That exceptional quality
needn't break the bank.
That farming and fermenting cocoa is both an art
and a science.
And that everyone deserves
great chocolate.